Fayetteville And Cumberland County Launch Community-Wide Branding Project

Mar 5, 2019 | Media, Press Releases

Natalie Johnson
Director, Marketing
Phone: 910-500-6464
E-mail: natalie@fayedc.com


Cumberland County – The City of Fayetteville, Cumberland County, and nine partner organizations have launched an intensive project to develop a community-wide branding platform in order to create an updated and unified approach to communicating the area’s strengths, assets, diversity, vision, and potential. The goal of the initiative is to enhance efforts to attract new residents, businesses, and tourists, while developing an identity that all community members can embrace and proudly share. It is also intended to continue to evolve the collaboration between local public, private, and non-profit partners.

The Fayetteville Cumberland Collaborative Branding Committee (FCCBC) is leading this effort and includes representatives from the City, County, Cumberland County Tourism Development Authority (TDA), Vision 2026, Arts Council of Fayetteville/Cumberland County, Fayetteville Area Convention and Visitors Bureau, Cool Spring Downtown District, Greater Fayetteville Chamber, Crown Complex, Cumberland County Schools, and the Fayetteville Cumberland County Economic Development Corporation.

After a thorough selection and interview process, the FCCBC commissioned North Star Destination Strategies, a leader in place branding, to help create a new platform for the community. North Star has an extensive background in developing cooperative brands for both